Why do football clubs insist on changing their kits every season? The answer is simple: Money. Every year most Premiership clubs change the look or shade of their kits so avid fans have to fork out more cash to stay current. You’d think because of this they’d make an effort to make their kits original. But unfortunately this just isn’t the case.
Is the Premiership running out of ideas? We’ve seen so many teams wearing virtually the same kit. Take Everton and Chelsea for example. The only differences between their kits are their sponsors, there’s a stripe and one’s a slight shade lighter. They might as well be the same team!
First we have Chelsea’s look-alike with Everton and now we have Liverpool attempting to step onto Manchester United’s patch by having a brighter red kit. The result’s likeable but it’s not Liverpool.
I’ve always wondered about the link between Aston Villa and West Ham. What’s so special about claret and blue that they both have to have it? The same can be said of Fulham and Bolton. Their kits are almost identical too.
Then again, on the other hand, Watford’s originality is a little off-putting. Their yellow kit reminds me of mustard and custard and even the little red stripes don’t manage to rescue it. Maybe originality is a little dangerous.
So the fact is clubs change their kits every year because they know their fans will buy them to keep up to date and so they’ll get more money. However their designs aren’t very original and are often similar to other clubs, hence the away kit. Football needs a fashion shake-up and it needs it now otherwise us poor fans could be subjected to the same old thing for years to come.
About this article
This article was written by David Gordon. It was published on the Reach for the Sky website.
